Jai Ho opening day analysis: This weekend Salman Khan starrer – Jai Ho released with massive screen space to pull of a box office rebound after last month’s atrocious performance of the action sequel Dhoom 3 which amassed over ₹260 Cr ($41.5 Million) cumulative nett in India over five weeks.
Opening well in the top spot, Eros’s Jai Ho took the opening at domestic box office with around
16.15 Cr ₹17.18 Cr from 4200 locations for a decent average ₹38,400, helped by large number of screens.
Fans of the mega-star Salman Khan were hoping that good word-of-mouth would lead to a solid throughout the opening day, but that wasn’t the case. Eros’s pricey investment suffered a big tumble by the evening and night shows. The drop was in line with past massy films likeR…Rajkumar, Boss etc. Should Jai Ho play out in a similar way it could end its opening weekend domestic run a bit above the ₹60 Cr mark which would be disappointing given the mammoth production cost, plus the lavish marketing push.
Though a strong number one bow, the opening of Jai Ho did not match up to the debuts of Salman Khan’s previous offerings. One year ago, the Salman Khan film Dabangg 2 opened over the similar non-holiday weekend but grossed a higher ₹21.95 Cr in its opening day. Two years ago, Ready also premiered the same way and grossed ₹13.27 Cr over its opening day which at today’s ticket prices would be close to ₹21 Cr. The people’s man’s opening figure even fell short of the opening-day bow of Ranbir Kapoor’s last film Besharam which opened to ₹19.28 Cr three months ago.
Opening day trends:
Despite of such poor opening, the film has a chance to revive over the weekend as the content has received appreciation from critics all over. And also the fact that the film has a huge National holiday awaiting on Sunday will also push the business potential.Follow @ItsBoxOffice