Jai Ho first day collections – full analysis!

Jai Ho opening day analysis: This weekend Salman Khan starrer – Jai Ho released with massive screen space to pull of a box office rebound after last month’s atrocious performance of the action sequel Dhoom 3 which amassed over ₹260 Cr ($41.5 Million) cumulative nett in India over five weeks.

Opening well in the top spot, Eros’s Jai Ho took the opening at domestic box office with around 16.15 Cr ₹17.18 Cr from 4200 locations for a decent average ₹38,400, helped by large number of  screens.

Fans of the mega-star Salman Khan were hoping that good word-of-mouth would lead to a solid throughout the opening day, but that wasn’t the case. Eros’s pricey investment suffered a big tumble by the evening and night shows. The drop was in line with past massy films likeR…Rajkumar, Boss etc. Should Jai Ho play out in a similar way it could end its opening weekend domestic run a bit above the ₹60 Cr mark which would be disappointing given the mammoth production cost, plus the lavish marketing push.

Though a strong number one bow, the opening of Jai Ho did not match up to the debuts of Salman Khan’s previous offerings. One year ago, the Salman Khan film Dabangg 2 opened over the similar non-holiday weekend but grossed a higher ₹21.95 Cr in its opening day. Two years ago, Ready also premiered the same way and grossed ₹13.27 Cr over its opening day which at today’s ticket prices would be close to ₹21 Cr. The people’s man’s opening figure even fell short of the opening-day bow of Ranbir Kapoor’s last film Besharam which opened to ₹19.28 Cr three months ago.

Opening day trends:

Circuit Performance
Mumbai Decent
Delhi Poor
East Punjab Low
Mysore Low
CI Decent!
CP-Berar Decent!
Rajasthan Decent!
Nizam Good!
Kolkata low

Despite of such poor opening, the film has a chance to revive over the weekend as the content has received appreciation from critics all over. And also the fact that the film has a huge National holiday awaiting on Sunday will also push the business potential.

About Zin

I have been tracking Box Office figures since 2007 as I was always intrigued about the financial side of the creative industry. In my opinion, the revenue side of the films is as exciting as the creative side, if not more. Check the site out for my personal box office updates and analysis. Thank ya!
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